Alexander McQueen

The House of Alexander McQueen is distinctive for its innovative and uncompromising expression of unbridled creativity. Today, the House is synonymous with modern British couture. Integral to the Alexander McQueen culture is the juxtaposition between the feminine and the masculine, fragility and strength, romance and rebellion, man and machine.

Spring/Summer & Autumn/Winter 2023 Fashion Shows

• Oversaw the runway fashion shows livestream globally on all major channels (Instagram, Facebook, Twitter, TikTok, Weibo, YouTube, WeChat Channel and LinkedIn).

Content Creation

Managed in-house content creation, working closely with the Art Direction, Production and Visual team for all all channels. Concepted and briefed in content for the team to create on-brand content.

TikTok:

In-house

https://www.tiktok.com/@alexandermcqueen/video/7170014936851090694

https://www.tiktok.com/@alexandermcqueen/video/7172599092441369861

https://www.tiktok.com/@alexandermcqueen/video/7171870970649529606

https://www.tiktok.com/@alexandermcqueen/video/7181518250688122118

https://www.tiktok.com/@alexandermcqueen/video/7183362622966779141

https://www.tiktok.com/@alexandermcqueen/video/7182261339027492101

https://www.tiktok.com/@alexandermcqueen/video/7180776072559021317

Global Channels

Social media channels managed:

• Instagram
• Facebook
• Twitter
• TikTok
• YouTube (main channel and YouTube shorts)
• Pinterest
• LinkedIn

• Created clear processes for all social planning and approvals.
• Content planning for 5 days a week/1-3 posts per day for Instagram, Facebook, Twitter and TikTok.
• Proactive and reactivate social media engagement and reputation management on all social media platforms.
• Communicate educational, sustainability, HR, store openings, VIP dressings, new campaigns and shows on LinkedIn.
• Owned asset management. Ensuring assets are delivered in a timely manner and aligning with briefs.

APAC Channels (China, Japan & Korea)

Day-to-day management of APAC channels and regional teams.

• Briefing in the teams for weekly messages, sharing content and writing copy.
• Developing social content plans for the regions and keeping up to date with the platforms and any changes/new features to keep social content interesting and elevated.
• Overseeing and guiding the APAC teams with weekly messages, sharing assets, producing copy to align with local languages, reviewing and approving posts.

Social Media Strategy

Developed a strategy across global channels.

• Created a full 360 strategy for all global channels for 2023 to align with key business KPIs. The strategy was shared with the senior members and key stakeholders. Focusing on where to drive the channels in the new year and how to grow overall reach and engagement.
  - Global channels - Instagram, Facebook, Twitter, TikTok, Pinterest, LinkedIn
  - APAC channels - WeChat, WeChat Video Channel, Weibo, Red, Kakao and Line