Hobbs London

My role at Hobbs London was Social Media and Copywriter. Here, I created digital content across all brand platforms, social reporting and copywriting for both digital and print.

Copywriting

• Produced the Summer and Autumn 2018 campaign look books
• Additional capsule collection look books were also created
• Wrote email, social, blog post and product copy
• The theme for each campaign was studied carefully to make sure the brand's TOV was clearly communicated through the copy and adapting writing styles for different formats

• Owned the yearly social calendar content, consisting of monthly on-brand events which would interest the Hobbs customer.
• Successfully carried out extensive research into events to plan out the entire year to ensure fresh content was posted each month
• Learnt how to write styling copy, providing customers with styling advice and recommending suitable outfit options for various upcoming events

• Product descriptions written on a weekly basis across site for new pieces (clothing, accessories and footwear)
• Worked closely with design team to learn about the products to successfully write snappy, engaging copy

• Weekly landing page and emails were produced
• Monthly newsletters were produced in line with new seasons, copy had be short and informative

Social Media Management

• Social strategising was key in the role, ensuring content always evolving and drives excitement
• Planned and posted on social channels daily to drive high engagement and performance results
• Monitor audience engagement and answer customer questions, to maintain a high response rate
• Gain a solid understanding of advertising to ensure the brand social content was above the rest
• Campaign building
• Influencer and competitor research
• Weekly performance reporting
• Identified unique characteristics of each platform and new social appetite, which is beneficial when driving company growth
• Instagram followers increased by 60%. Proving that the channel management and content strategy was successful
• Directed and stepped in to style product and campaign shoots for socials and site. Maintaining brand aesthetic and thinking ahead for the content plan to shoot suitable content.

Pinterest

• During my time here, I restored the Pinterest page to freshen it up and bring it back to life. Renewing all boards with new content and updating regularly. In turn, the channel achieved +5% engagement rate.